Your claims are live.
The proof isn't.
Veridat turns marketing, product, and sales claims into evidence-backed records your team can approve, reuse, and defend : built for teams navigating ASA, FCA, and CMA substantiation requirements.
No credit card required · 14-day trial
Your claims are already live. The evidence isn't.
Commercial teams publish hundreds of claims across websites, decks, campaigns, and partner materials. Most are approved by email. Evidence lives in someone's Google Drive. When a regulator asks for the record : it does not exist.
No evidence when it matters
'Approved in Slack' is not a substantiation record. When the ASA or FCA asks for documented evidence held before publication, you need a timestamped, auditable record : not a message thread.
Stale wording in the market
Claims approved six months ago are still live on websites, decks, and partner sites. Nobody knows which ones have expired evidence or changed conditions.
Every launch, the same review
Legal reviews the same claims from scratch on every campaign because there is nowhere to store approved wording with its evidence and conditions attached.
A governed path from raw copy to reusable wording.
Not a ticket queue. Not a folder. A claim record that carries its own proof.
Each step adds structure to the same governed object : so approval context doesn't disappear after launch.
Paste website, product, launch, ad, or sales deck copy. Veridat finds candidate claims and classifies risk before a single manual entry.
Everything a claim needs stays attached.
0
Claim types classified automatically on import
0%
Of claims with a named approver and timestamp
<0 min
To retrieve any approval record for audit
Why teams replace Slack, Notion, and email threads with Veridat
AI prepares the brief. Humans decide.
Veridat classifies claims, detects evidence gaps, and gives reviewers a decision-ready brief : so legal spends time deciding, not reading.
Classification
Objective, superlative, comparative, environmental, and security signals surfaced the moment copy is pasted.
Evidence gaps
Missing proof, stale evidence, and claim-strength mismatches flagged before a reviewer opens the record.
Reviewer copilot
What the evidence shows, what it doesn't, and what similar claims were approved with : in a 4-line brief.
Channel-safe rewrite
Approved claims adapted for web, ads, email, and sales decks : only using wording the evidence actually supports.
AI output is advisory. Reviewers and approvers make all final decisions.
Claim types differ by sector.
The governance model doesn't.
Govern claims before they become a problem.
Paste your first page of copy. Veridat finds the claims, flags the evidence gaps, and helps you build the governed record your team : and your regulators : can trust.
14-day free trial · No credit card required · Built for UK-regulated teams