One governed library for claims across every channel.
SaaS marketing claims spread fast : websites, decks, campaigns, help docs, partner pages. Veridat creates a single approved library that every team draws from, so wording is consistent and evidence is attached wherever the claim appears.
Why regulated SaaS claims need a governed library.
Regulated SaaS companies face a unique claim management challenge: the same claim must appear consistently across web, sales materials, partner documentation, and regulatory submissions : but is typically owned by different teams in different formats. When evidence or conditions change, there is no centralised record to update.
Under the UK's Modern Slavery Act, financial promotions regime, and emerging AI transparency requirements, regulated SaaS companies increasingly need documented evidence that claims made to buyers : especially performance, compliance, and data handling claims : were substantiated at the time they were made.
“ASA CAP Code and FCA principles require that performance, compliance, and capability claims are supported by documented evidence held before publication : regardless of the channel on which they appear.”
How Veridat helps
- Evidence held before the claim is published : not retrieved after a complaint
- Timestamped approval records with named approver and conditions
- Lifecycle alerts when evidence expires or conditions change
The claims regulated saas teams need to govern.
Each of these claim types requires documentary evidence to be held before publication. Veridat governs the intake, evidence, and approval of each one.
Compliance claims
'Fully GDPR compliant'
OBJECTIVEPerformance claims
'Reduces onboarding time by 60%'
OBJECTIVEComparison claims
'The only platform with X capability'
COMPARATIVEIntegration claims
'Works with all major CRMs'
OBJECTIVEThe regulated SaaS claims library : every claim with its evidence, approval status, and reuse record.
How Regulated SaaS teams use Veridat
Extract and classify
Paste regulated saas copy. Veridat identifies likely claims and surfaces regulatory risk signals before review.
Attach evidence and review
Link certifications, studies, or compliance documents. Route to legal with evidence and AI signals already attached.
Approve and reuse
Approved wording : with its conditions : lives in the governed library. Reuse without a new review.
Govern the claims your team makes every day.
Built for teams navigating ASA, FCA, CMA, and enterprise procurement requirements.
14-day free trial · No credit card required · Built for UK-regulated teams